On-Line Marketing
On-line marketing was once considered the domain of geeks and nerds, but this is no longer true. All over the world, traditional media is attempting to adjust to the rapidly changing face of the so-called "new technologies". On-line marketing is replacing traditional markets because it reaches more people, faster and more directly. People can access information as and when they want it. When people are searching for services on-line they are primed and ready to purchase. Further, on-line marketing is cost-effective. For example, for the cost of a typical small entry in a telephone based directory, you could have upwards of 8000 people come directly to your purpose designed web-site.
When first faced with the unique methods of on-line advertising, you could be forgiven for thinking that it's "all just too hard". It is most certainly more challenging than simply placing an advertisement in a newspaper. However the effectiveness and ability to target your advertising makes this additional complexity worth the effort of learning.
Google Adwords, is no harder to learn than using your word processor. With our help and a little practice you can adjust campaigns and audience targets with ease. Of course, if you would rather just pay us to do it for you, then we can accomodate your preference.
Basic Adwords Campaign
$195
Leverage your site by setting up an Adwords Campaign on Google.
Advertising on Google is an economical way of attracting customers to your web site. We will help you to set up your campaign and take the mystery out of Adwords. Price includes:
- Establishing a single campaign with 1 or 2 advertisements
- A one-on-one training session about how to utilise Google Adwords
- Ongoing support available at reduced prices
Google Analytics & Web Statistics
$Quote
Google Analytics is a useful tool for on-line marketing. It is a free service provided by Google which gives detailed statistics about visitors to your web-site. It is a great tool to help you analyse and target both your site content and your Adwords campaigns. You will need to incorporate a small section of code into one or more pages of your web-site. We will quote to:
- Setup Google Analytics on your site
- Guide you through reading the Google Reports
- Suggest possible changes to your strategy or site based on the Google results
Search Engine Optimisation
$Quote
Most users only peruse the first 2 or 3 pages of a Google search. If your site does not appear within those pages for such a search, then you are unlikely to be seen. Being in position 1 of a google search for particularly relevant search phrases is the "Nirvana" position..
Search Engine Optimsation (SEO) is the art of attempting to raise your google ranking for particular search phrases.
Many people make extravagant claims about SEO, such as "we can get you the number one listing on Google within a few months for a mere $10,000". We think you should be suspicious of people who make such claims. It can be done, if your site meets certain criteria and the company offering this service organises relevant links, but consider that:
- Google's purpose is to provide the most relevant results to their users
- In order to do this, they are constantly refining the criteria for site listing
- Google keep that criteria confidential
- Google can ban sites that attempt to artificially manipulate their ranking
We do not make any extravagant claims or promises about SEO. We work with you to better match your content and information to the market you are seeking. Over time this will encourage others to provide links to your site and make your site more relevant to Google's criteria.